This week we wanted to focus on how we can be more mindful in our kids digital use. We noticed that brands are now learning new ways to target children as influencer’s of the internet, some safety tips have been provided this week and Twitter gives parents ability to limit their children’s YouTube use. As always we are including our  TL;DR Takeaway’s. Here is our Friday 5 things to know: Keeping Kids In Mind Edition.

This Weeks Top Reads

Doing It For The Kid(fluencer)s: How Brands Can Ethically Engage In The Digital Kids’ Market


TL;DR Takeaway

Safety and transparency should be keywords.

Influencer marketing is on the rise for brands wanting to engage with young children and their families. YouTube, Instagram, Facebook and Twitter are home to a vast array of content creators who reach millions of children under the age of 13. And many brands are taking it even one step further by adding teenage influencers, or “kidfluencers,” to their marketing strategies—just look at Band-Aid, CoverGirl and Target. It’s all about relatability.

5 Tips For Keeping Kids Safe Online

via NYMetro Parent

TL;DR Takeaway

Keeping kids protected while they’re on the web is challenging. Here Titania Jordan, chief parent officer of, an award winning app that monitors kids’ activities online and alerts parents of potential dangers, shares five ways parents can help keep their kids safe online.

Here are some tips to consider to protect your kids online:

  1. Be where they are.
  2. Have those difficult conversations. Often.
  3. Get to know the parental control options on the various devices and platforms your children interact with.
  4. When in doubt, just say no.
  5. Media literacy is key.

For the First Time, Parents Will Be Able To Limit YouTube Kids To Human -Reviewed Channels And Recommendations

via Forbes

TL;DR Takeaway

To address parents’ concerns over inappropriate content on YouTube being seen by children, Google today is announcing an expanded series of parental controls for its YouTube Kids application. The new features will allow parents to lock down the YouTube Kids app so it only displays those channels* that have been reviewed by humans, not just algorithms. And this includes both the content displayed within the app itself, as well as the recommended videos. A later update will allow parents to configure which videos and channels, specifically, can be viewed.

The controls will be opt-in — meaning parents will have to explicitly turn on the various settings within each child’s profile in YouTube Kids’ settings.

Friday's Feel Good Story

As time passes our technology is developing at a rapid rate. Since we are education ourselves about children this week, let’s have a little education about what we consider “older technology”. A great way to see the evolution of technology over the decades.

Tip of the Week

Thoughts From Fred Rogers

via The Fred Rogers Company

Want to learn about how children are affected by what they see in digital spaces and how to talk to them about what they see? Best advice- Mister Rogers: “When I was a boy and I would see scary things in the news, my mother would say to me, Look for the helpers. You will always find people who are helping.”

Help us spread a little positivity.

Post and tag us on social media: Facebook | Twitter | Instagram
or download the Mazu app to share your picture or story: Android | iOS

Sign up for our newsletter